Showing Up Is Not Enough

In the physical world, we shake their hands, look into their eyes, and intuitively know if our prospects and customers are fully ‘present’.

In the virtual world, how do you know if your attendees are fully engaged? Are they on the phone, checking email or leaving their desktop? Are they paying attention?

At Unisfair, our solutions are designed with the principle that improved engagement means improved results.

Virtual Engagement is not just about duration. In fact, where prospects and clients can drive their own experience and can do it from their desktop, we expect their information gathering to be efficient.

Virtual Engagement is about being involved and about taking action. The power of the Unisfair platform allows us to track attendee interaction across our platform and deliver a comprehensive view of how engaged your attendance really is—even without seeing the whites of their eyes.

The Unisfair Engagement Index^SM

Leveraging both explicit attendee survey information and robust system quantitative data, Unisfair has designed a proprietary metric called the Unisfair Engagement Index. You can now evaluate your prospects and customers on two dimensions: (1) demographics and (2) engagement. The Unisfair data allows you to answer:

Using weights for different attributes, you can create a profile that best represents your target group. Each of the leads generated will be ranked with regards to their engagement level, based on your model. The engagement index allows you to evaluate the quality of your marketing event and quickly follow up with high priority prospects.

The power in the Unisfair system is that you can then compare engagement levels across events—whether they are awareness activities, existing customer expansion events or retention vehicles—and make better decisions about how to optimize your marketing efforts.