Grow Your Share

Orchestrate global launches—within your company and to the marketplace—within a single virtual environment. Encourage new product adoption by offering interactive product demonstrations, chat capabilities with sales engineers and secure downloads of new product collateral.

Our clients are using the Unisfair platform to:

• Expand their footprint within existing accounts
• Launch new products around the world simultaneously
• Up-sell customers to new levels of service
• Introduce upgrades and new version features to improve adoption

CA Launches New Products Globally

In the past, CA’s launch of new products was a monumental effort. The company flew sales people to Islandia for training, traveled to 50+ cities for product seminars, and rented premium space at trade shows. CA knew there had to be a better way to launch their products globally.

The company decided to switch to a virtual launch strategy. They first used Unisfair to launch the ArcServe and XOSoft products to internal marketing, sales and systems engineering teams to be sure everyone was well trained on the product features and capabilities.

A week later, CA launched these products in a one-day event to customers, promoting the new offerings through online technical demonstrations, complimentary partner booths and executive keynote sessions. They delivered the event simultaneously in English, Spanish, German and French.