Insight from Loyal Advocates

Exchange ideas and gather candid feedback from your company’s most loyal customers by using group chat and powerful attendee polling capabilities. Many of our customers are excited about leveraging our virtual environment to help reduce their companies’ Carbon Footprint.

Our clients are using the Unisfair platform to:

• Provide their customers a voice for direct feedback
• Launch beta versions and structure early product testing
• Engage virtual focus groups on new product features
• Build communities of referrals and buzz agents

BlueLinx Launches New Sustainability Initiative

BlueLinx used Unisfair to launch “PureBlue”, a sustainability event. Based on the results—3,000 people registered, more than 1,500 attending and participants spending, on average, more than 60 minutes in the show—the program is now slated to be an annual event and an ongoing part of the BlueLinx marketing strategy.

The company knew that consolidating information on green products in the building industry had merit, but wanted to test it with key audiences. The two-day PureBlue event featured four conferences, 40 exhibitor booths and a comprehensive resource center. It was the initial test of a broader sustainability program for BlueLinx.