Build That Pipeline

Generate qualified leads more cost effectively than through any other available marketing vehicle. Create virtual events, conferences, trade shows and seminars where attendees can control their entire learning experience: viewing keynote presentations, chatting with product experts and downloading key information.

Our clients are using the Unisfair platform to:

• Generate highly qualified leads with detailed demographic and activity information
• Tailor content and materials to target new vertical audiences
• Augment physical events and campaigns with a virtual component
• Reduce costs and travel by migrating from regional seminars to virtual events

Quest Software’s Virtual Events Generate Real Leads

Quest Software held two virtual events in the past year for demand generation. More than 1,300 people registered for the live one-day event and attended seven different conference sessions including keynotes, product demonstrations, and panel sessions. Quest Software, calculated a cost per lead of about $23, an amazing accomplishment compared to traditional lead generation vehicles.

For one of its virtual events, Quest Software included partners like Microsoft and Unisys—each of which had an exhibitor booth. They hosted several booths dedicated to different solution areas. Please review our Quest Software case study to learn more about this exciting story.