A Virtual Strategy that Meets Your Objectives
Our client solutions are designed with the outcome, not just the event, in mind. Leading enterprise marketing teams are framing their virtual engagement strategy based on the results they expect to accomplish with prospects and customers. The Unisfair platform provides them with virtual events that engage their audience with every step of turning prospects into raving fans.
Unisfair has built five solution areas based on the customer lifecycle:
Unisfair Solutions & The Customer Lifecycle
Unisfair solutions map to the customer lifecycle in three key ways:
- We set, measure and report on specific key performance indicators
- We leverage specific Unisfair platform features differently to engage attendees
- We tailor best practices based on similar, specific client solutions
Our solutions are tailored to help clients plan and execute according to their goals:
| Unisfair Solution | Example Events | Performance Indicators |
|---|---|---|
| AWARENESS | Thought Leadership Community Education Global Training | Number Attendees Global Reach Attendee Comprehension |
| ACQUISITION | Lead Generation Campaign Extension | Qualified Leads Quality Leads Pipeline Contribution Close Ratio |
| EXPANSION | New Product Launch New Service Launch | Product/Service Adoption Cross-sell, Upsell Rate Total Customer Value |
| RETENTION | Client Summit User Conference | Customer Satisfaction Relationship Duration |
| ADVOCACY | Focus Group Beta Test | Customer Insight Referral Sales Buzz |
