UNISFAIR LAUNCHES VERSION 9 OF ITS VIRTUAL ENGAGEMENT PLATFORM; ENABLES CUSTOMERS TO PRODUCE VIRTUAL EVENTS IN ONE HOUR

Next Generation Platform Transforms How Clients like Ariba, IBM, Deloitte and Novartis Build, Execute and Measure Virtual Events

Menlo Park, CA, March 8, 2010 – Unisfair, the leading provider of virtual events announces the immediate availability of Version 9, the next generation of its Virtual Engagement Platform. Until now, building virtual events required considerable time, expertise, and support. Production times were measured in weeks and months. As of today, it is as easy as setting up a Google Adwords account.

Version 9 offers the industry’s first Virtual Business Center designed to simplify the steps in creating virtual events, enabling companies to host multiple virtual events with prospects, customers, employees, and partners. The new version also offers the industry-leading Engagement Index, enabling marketers to rank leads based on the level of activity and interest of each attendee.

Specifically, Unisfair announces four new components – Virtual Business Center, Venue Builder, Webcasting Studio and the Virtual Engagement Index.

“Working with Unisfair has been tremendous – they’re devoted to innovation and continual product refinement,” said Mike McWilliams, Event Strategist at Carlson Marketing, one of the first companies to partner with Unisfair to benefit their clients. “They’re one of the leaders in the virtual technology space and we’re one of the leaders in the Engagement space; by applying our respective expertise, we bring dynamic solutions to our clients.”

Unisfair Virtual Business Center
By offering the industry’s only three-tier data model, organizers can leverage content and design across multiple events in multiple venues. Previously, each event was a silo and customers had to start from scratch when they produced a new virtual event. Unisfair Virtual Business Center makes it easier for companies to expand virtual event usage.

In addition, attendees can now register just once and keep their profile and briefcase content throughout all events of the host company. Navigation is supported in 16 different languages and adjusts to the attendee’s time zone and language preferences automatically. The platform translates live chat in 50 languages, removing language barriers in global events.

Unisfair Venue Builder
In the past, virtual event providers needed a “freeze period” of weeks before a live event because the process to build a venue was cumbersome. Now with a WYSIWYG interface and real-time changes, Unisfair is raising the bar for virtual event platforms. A gallery of high resolution templates offers compelling imagery of real-world venues. All locations can be easily configured to reflect a company’s brand and event theme.

Unisfair Webcasting Studio
The Unisfair Webcasting Studio lets companies produce their own webcasts — easily and cost-effectively. What previously required a studio of expensive staff and equipment can now be done from the office. The studio supports self-recording of audio and video directly from the desktop, with video sources ranging from a simple webcam to high definition camera input. Unisfair lets the host or speaker upload content, including slide decks, polls, links and media files. The host can pass camera, microphone and slide control to any speaker at any time during the recording or broadcast, which enables multiple presenters during a single webcast. Unisfair’s Q&A management includes tagging and prioritization of questions, allowing speakers to focus on their answers.

Unisfair Smart Reporting and Engagement Index
Unisfair Smart Reports help sales teams gather rich customer intelligence from virtual event activities – across all venues and events – from a single, web-based dashboard. Smart Reports track each individual attendee’s demographics, activities and interests, allowing the organizer to gain unprecedented understanding of their audience.

Unisfair continuously aggregates registrant activities into a single metric – the Unisfair Engagement Index. Each attendee is assigned a numerical rank, indicating the level of engagement over time. The Engagement Index can be customized by the organizer, or sponsors to reflect a model of the ideal participant. Leads sent to the sales team now include a clear indication of their maturation level and interest, effectively putting an end to dead-end leads. The index can also be used to track engagement in training or recruiting events.

“Over the past few years we recognized the need to simplify the creation of virtual events, allowing our clients more time to interact with their audience and create great content.” said Hoang Vuong, CEO, Unisfair. “That’s why our mission for Version 9 was to enable our customers to create a virtual event in an hour, which will be a game changer for our industry.”

For more information and to experience the new interface, visit: http://events.unisfair.com.

About Unisfair

Unisfair provides virtual events and environments that deliver highly measurable results for the world’s most innovative enterprises. The company’s industry-leading platform enables companies like Ariba, CA, IBM, Intuit, KPMG, Quest Software, and Novartis to implement a virtual engagement strategy across the customer lifecycle.

Unisfair’s virtual events are easy-to-use and offer a highly interactive experience through speaking sessions, exhibition floors and networking areas. By delivering comprehensive attendee data, Unisfair’s virtual events result in highly qualified leads and enhance demand generation, community building and customer advocacy.

Backed by Sequoia Capital and Norwest Venture Partners, Unisfair is headquartered in Silicon Valley and has led the virtual events space since 2000. For more information, visit www.unisfair.com.