"Cognos's cost per lead for the one-day event in June was 33% less than the average for the four face-to-face events held prior in the year."--
Marketing Profs 11/13/07

Enterprise Solutions

National Instruments Generates Significant ROI
NI shares how it generated significant ROI with a virtual event. Event is available on demand. Register here... 


High Impact Virtual Events Deliver Superior Marketing Intelligence

Unisfair Virtual Events are live, highly interactive conferences, trade shows, seminars and any other type of marketing event you would hold in person—conducted online.

These events provide incredible convenience for attendees—meaning you attract more and they stay longer; and the quality of lead information captured is the best you can gather anywhere. The feature-rich and easy to use user interfaces guarantee a successful event for the attendees and organizers.

Attendees can spend hours seeing and hearing multiple presentations; participating in live Q&A sessions; seeing a variety of product demos; collecting collateral, browsing the exhibition floor, interacting with sales reps and networking with other professionals. Everywhere they go and all the information they collect provides your marketing team with data that translates to the best lead qualification and ranking analysis available from any marketing tool.

Marketing Intelligence - Translates Event Traffic into Highly Qualified Leads

Our Virtual Event Marketing Intelligence tool analyzes the standard registration data for the event and it provides a detailed analysis of everything your prospect did while attending your virtual event. It looks at which presentations they watched and for how long; what questions they asked; which product demos they watched; which collateral they collected; even what they discussed with your sales reps. It then qualifies and ranks the leads (from hottest to cold) based on criteria your team sets.

With Unisfair Virtual Events, your marketing team can easily:

Generate Highly Qualified Leads - You know events are a great way to generate leads, and Virtual Events not only bring in more prospects at a better cost, they provide the best qualification mechanism of any available marketing vehicle.

Build Greater Brand Awareness - The multiple venues of the Virtual Event go beyond your traditional website and collateral and position your company as an innovator.

Extend Market Reach - This new virtual venue improves existing customer/partner loyalty and it attracts new customers.

Unisfair enterprise clients like Cisco, National Instruments, Cognos, and Quest Software are successfully using Unisfair Virtual Events to generate demand and significant ROI. Learn More...