Marketing, the Economic Downturn and Virtual Events
While I won’t use the ‘R’ word, we are in an economic downturn. All companies are looking to do more with less, and of course marketing is at the forefront.
Ask my VP of Marketing and he will tell you that it doesn’t take a slowing economy for marketing to be asked to do more with less—it’s the nature of the business. But our enterprise clients are feeling the pressure and are turning to virtual events to do more with less. Read the rest of this entry »
