Marketing, the Economic Downturn and Virtual Events
While I won’t use the ‘R’ word, we are in an economic downturn. All companies are looking to do more with less, and of course marketing is at the forefront.
Ask my VP of Marketing and he will tell you that it doesn’t take a slowing economy for marketing to be asked to do more with less—it’s the nature of the business. But our enterprise clients are feeling the pressure and are turning to virtual events to do more with less.
One of our clients was given an edict by its board, “Cut event-spending by 20% in 2008 and by 50% in 2009.” Pretty clear directive.
Luckily for this client, and all of our clients, a virtual event is 50 – 80% less expensive than its physical counterpart, and more effective in generating demand. You would expect me to say this, but it’s not me; our clients are saying this.
I invite you to see some case studies in our Virtual Events Showcase where our clients will tell you that virtual events are a more cost-effective way of generating demand.
Click on the link below, enter the Unisfair Virtual Events Showcase, go to the conference hall and you will see presentations by a couple of our enterprise clients that share their successes with virtual events.
Unisfair Virtual Events Showcase
(quick, painless registration required)
Check back periodically, we will be sharing more case studies and best practices on virtual events in this blog. Who knows, you could be our next case study…
