Thankfully, most of us will never have to think about applying to college ever again. The days of writing personal statements, studying for the SATs or GMATs or LSATs or any another officially acronymed higher-education test, are over. But for prospective undergrads and grads around the world, this is crunch time. These individuals have to research programs, [...]
I just opened up the paper this weekend and read that more than 72 million videos of the Olympics were streamed live online. Are we finally at the point where people want to experience even the Olympics games virtually on their PC?!
Check out this article: http://www.nytimes.com/2008/08/25/sports/olympics/25online.html?_r=1&oref=slogin
Imagine attending the Olympics with a web browser and watching the [...]
According to the EPA, the construction sector tops the list as the most wasteful industry in the U.S. Who follows closely behind? One would assume that either manufacturing or automobiles come in second. But to anyone who’s ever attended a conference, it’s not surprising to hear that it’s actually the trade show industry.
While I won’t use the ‘R’ word, we are in an economic downturn. All companies are looking to do more with less, and of course marketing is at the forefront.
Ask my VP of Marketing and he will tell you that it doesn’t take a slowing economy for marketing to be asked to do more with less—it’s the nature of the business. But our enterprise clients are feeling the pressure and are turning to virtual events to do more with less.
While it might pain my CEO to hear this, I’ll be the first to admit that physical events will never go away. The once-a-year, face-to-face interaction and a handshake goes a long way in business and marketing. But what about the other 364 days a year?
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